Every business should have an online presences these days, but that presence is only useful if you know how to make it as visible as possible. If people can’t find you online, that’s a big opportunity cost to deal with as a business owner.
The problem with SEO Company London is that it can be difficult to tell whether or not the money you are investing is paying off. It takes a long time (often several months) to see results in the Google search engine results and you will need to keep promoting your website consistently over that period in order to get the best results. Investing in SEO services can seem like a waste of money for those first few months when you are not seeing any immediate payoff. Stick with it, SEO is an investment and having Google recognise you enough to rank you on the first page takes a while.
Why Invest in SEO?
It’s easy to fall into the trap of opting to spend money on Pay Per Click (PPC) marketing instead of SEO – after all, PPC will get you guaranteed traffic in the short term. What you’re overlooking if you do that, however, is that when you stop spending money on PPC that traffic will dry up. With SEO, you get a sustainable stream of traffic that will last for a longer period. If you completely stop building your site then yes, it will dry up, but it will survive for a while – so if you’re ever unable to fund your campaign for a short period you won’t see your sales completely dry up. The best way to get an SEO Consultant London is through referrals as the company would have been tried and tested.
SEO is useful because it gets you traffic not just for the keywords that you think of marketing, but also for ones that you might not otherwise have thought of. The “long tail” is a highly valuable marketing tool.
Is SEO Worth It If You Have a Tight Budget?
If you have a tight budget, then you might think that SEO isn’t worth it. It’s certainly true that SEO requires a considerable time investment, but a small, sustained investment in high quality SEO work will do your site some good. The challenge is finding the right SEO Agency London to do the job – don’t assume that you can get away with paying someone to just bulk comment spam, or to submit thousands of articles to low quality directories – that sort of thing is likely to backfire and leave you with a penalized site. It makes more sense to invest in blogger outreach – create infographics, send out products for review, write articles that can be used as guest posts, and submit your website to a bunch of directories for local businesses. These are the things that will help you to grow your website in the long term, and that will help you to get to the top of the search results.